Kelly Bieliauskas

Latest advertising and marketing meeting

We had a meeting today to discuss where we were up to and what we still needed to do.  Now that the catalogue is nearly finished we are thinking about sending out invitations to as many relevant people as possible.  We decided to each take a different city and get the email addresses and contact details of galleries, sixth form centres, universities and relevant businesses to send out the invites to so that we have contact details ready to send the invitation out and a pdf of the catalogue as soon as it’s done.  We’re going to send out a mass email to places such as schools and universities, but we though it better to tailor some of the emails to galleries as it would be more effective in getting them to come and see the show.  I am responsible for the Leeds and Yorkshire area.  Hopefully with sending our invites we’ll drum up interest into the show and attract more people.

Artist Statement for the catalogue

My practice makes use of everyday analogies and objects to enable the viewer to relate to the work on a personal level, the final forms evolving from the innate properties and structures of the material itself. My work focuses on the disconnection of the individual within contemporary society based around the idea that we are all different expressions of the same Being, therefore spiritually connected, but also to some extent oblivious to this connection. My ideas are largely influenced through Sufism, resulting in quiet, meditative installations, which aim to engage with the viewer.

My current work makes use of the associations of the sleeping figure, bed sheets and references to worship, combined with the element of light to create an experience that questions the disconnection from the spiritual, suggesting we are perhaps unconscious, or in different states of unconsciousness.  The installations aim of provide an intimate viewing experience so that the concepts within the work have a depth of meaning that becomes personal also, making the viewer a key player within my work.

Considerations for presentation

My piece for the Peter Scott Gallery requires a quiet space as its aim is to prove a contemplative reverent experience therefore it needs to be placed away from video installations or kinetic sculptures which produce noise.  This piece suites the gallery as the white space enhances the quietness of the piece but it may need to have a custom made booth to house it as its aim it for the viewer to have an intimate experience when viewing as it is meant to create a reverence for humanity,   therefore crowds may distract from this and a one to one experience may suit the piece better. 

       In the solo aspect of the show I will be displaying my work in the Installation space in the LICA building as this piece is a light dependent installation.  The work aims to provide a contemplative experience for the viewer so this piece also requires a closed of space that is quiet and calm.     Its aim is to be an intimate experience so a smaller space rather than a large one would suit this piece as the experience becomes more personal for the viewer  but for this piece more than one person at a time best fits the intention, as its aim is to question the disconnection of contemporary society therefore I hope to create an experience that makes the viewer feel reconnected to their fellows in the empathy created by the piece therefore multiple viewers is appropriate as I hope they would feel connected to each other in the experience created.

       In terms of practical considerations my piece for the Peter Scott gallery will need floor and wall space with the possibility of a custom made booth so that the viewer is able to have a personal experience with the piece.  It will need two soft spotlights and in terms of installing the piece I will need access to a plug as this piece needs to be finished on the day of installation as I will need to drip and sculpt melted wax onto the piece and this cannot be done beforehand.  The dimensions of the piece are 196cm x 57cm of vertical wall space and 68 x 56 of vertical floor space. 

       For the solo aspect of the show I intend to install within the installation space.  This piece is a corner piece so I will need floor space [227cm width x 86cm height].  This piece requires a dark space and relies on the pre -installed lighting so the space needs to be free of natural light and also the space needs to be intimate but with enough room for at least 3 viewers at any one time to further its aim of reconnecting the viewers to each other. 

d. Describe the decision making processes for the catalogue. (references/design/funding/taste)

As we voted in a catalogue team to oversee that production of the catalogue most of the decision making regarding design and layout was made by the team as our class thought that the catalogue, being such a big job, was best to left those making it so that it was created with enough time to be published.  However decisions regarding size, shape and cost the class did vote on and thought that a square catalogue with one large page for each person was the best option.  We had discussed having the catalogue A4 size so that we could have 2 pages each as previous years had done, but the cost because of the need to have it bound instead of stapled, made this impossible.  Therefore we went for the current layout and size that is described in the previous post as this was the best look and layout for the catalogue to be both professional and engaging. The final cost £1100 and i think that this was a really reasonable price considering some of the quotes that were given

The catalogue team also used the 39 degree’s Logo so that it ties in with the overall branding and posters that we had already been using.  I think that the team have done an excellent job in producing the catalogue as this was mostly likely one of the hardest jobs in the organisation of the degree show.

Emma's Curatorship Journal: The Catalogue: Final Design

Installing in the Peter Scott gallery

We havn’t had our official meeting yet to discuss the implications of exhibiting in the peter scott gallery as this happens next week but I had an initial meeting will Richard from the Peter Scott gallery yesterday to discuss the of Displaying my work within the peter scott gallery.  I will be installing a wax piece that needs floor and wall space but it will also need to be installed and finished within the gallery as part of it consists of dripping wax onto the floor piece which once done cannot really be moved as it is too delicate so this will have to be done in the gallery itself.  As the gallery has carpet we decided that by placing something under the piece that can be removed after would be fine  so that i can finish the piece in the gallery and not do any damage to the carpet itself.

We also have to take in our contracts on thursday and pay a £40 deposit to the gallery to cover for any damage that could be caused when installing.

What is your role in the organisation? Outline your duties and the expectations upon you.

What is your role in the organisation? Outline your duties and the expectations upon you.

I am a part of the Marketing and Advertising Team and as such my duties were to help create the brand design for the Degree Show including the Logo, Poster designs for the degree show advertisements which would be placed in National and Local Art journals and Papers.  We are also responsible for producing and sending out invitations and for the creation of any posters or letters needed by the other teams and also for utilising social network sites for further publicity.

What we have done so far:

·         We have designed the Logo for the Degree

·         I have helped to create the final poster design for the degree show which is now placed in AN Magazine and on their website.  We also have a copy on the British university artists’ website.

·         We have gained sponsorship from Barefoot wine who are providing wine for the evening.

·         We have created a letter asking for the donation of raffle prizes for Fund raising and Events to take round to local shop to secure the raffle prizes for our socials.

We still have to:

·         We still have to create the invitation and send this out in both paper and email form

·         We are going to advertise in Frieze and Art monthly providing funds are available once the catalogue is paid for.

·         We are going to Get A4 posters printed and take these to local galleries in the north to advertise the show

I’ve also helped out with the other teams when needed outside of advertising and Marketing.  I’ve helped to Sell cakes at the Bake sale and I was also a part of the involve workshops which secured the funding for the AN Magazine and Guardian ads, by holding the sculpture workshop and getting the murals ready for the kids to work on.

Overall the organising of the degree show has been really useful for gaining experience of organising an exhibition and all the work that goes into it.  I feel that we all have done extremely well in creating this event and it should be a very successful exhibition

so in answer to the questions!

How did you arrive at your management group and what is its structure?

 

We took at vote at the beginning of term on the main management positions such as President, Secretary and Treasurer and also on who would head the individual teams.

The results were:

 

Presidents – Isobel Davies and Alexandra Monk

Isobel and Alex are responsible for overseeing the degree show as a whole and making sure everything is running smoothly within the teams and also they are responsible for chairing the meetings and bringing any concerns up within them.

 

Secretary – Suzy Wimbourne

Suzy is responsible for Taking minutes of the meeting and following up to make sure people are actioning those minutes.

 

Treasurer – Emma Bagnall

Responsible for looking after the degree show funds and keeping an eye on expenses

 

Marketing and advertising – Saoirse Crean

Responsible for overseeing the Marketing and advertising team in the promotion of the             ,                     degree show, including  creating posters, ads and invitation and also corresponding with sponsor and making use of social networks site to further advertise the show.

 

Fundraising and Events – Charlotte Oxenburgh and Robin

Charlotte and robin are responsible for managing the Fundraising and events team in raising the needed funds for the degree show.

 

Catalogue- Emma Bates

Emma was responsible for organising the catalogue team in the creation and production of the degree show catalogue

 

Once the heads of each team were voted in everyone else then joined a team which they were best suited for and it was decided that the individual teams would report back to the class as a whole in our degree show meeting on where they were at with their tasks and also before any major decisions were taken so the whole year could decide on them.

 

This has worked extremely well with each team being able to accomplish their tasks and we have worked together well most of the time.